Business 2.0

The Cyborg Known as You


Chips under the skin. Wireless sensors in the brain. It's not science fiction. It's your destiny. Recently, a Florida family agreed to have tiny, scannable ID chips implanted under their skin. Containing a radio frequency identification tag, each implant stores a number that can be cross-referenced with a database containing a person's name and medical history. The unveiling of the "first cyborg family" was staged as a publicity stunt by a struggling tech startup called Applied Digital Solutions (ADSXE), which touted the chips' ability to make monitoring patients as easy as tracking cans of soup.