Business 2.0

Google's Next Runaway Success


AdWords Select kicks in a network effect for online advertising. Sorry, they told me, Google CEO Eric Schmidt was not talking to the press. Google's PR people want to play it cool, just the way the dotcoms didn't. But, lucky me, there was Schmidt in the doorway between meetings, and it was clear that even this veteran Silicon Valley CEO could not button up his excitement about an eight-month-old advertising program called AdWords Select.