Wired

Google vs. Evil


The world's biggest, best-loved search engine owes its success to supreme technology and a simple rule: Don't be evil. Now the geek icon is finding that moral compromise is just the cost of doing big business. Life used to be so much easier for Sergey Brin. In the autumn of 1998, he and Larry Page unleashed Google with a clear mission: Help computer users find exactly what they want on the Internet.