Business Week

Hollywood's Digital Love/Hate Story


While today's technologies threaten old powers and create new opportunities, the final scene is sure to be in ones and zeros. Director Robert Rodriguez' rise to fame and fortune is a story worthy of Hollywood itself. In 1992, the young Texan filmmaker made his first feature, El Mariachi, for just $7,225. The tale of an innocent guitar player mistaken for a vicious killer went on to win the Audience Award at the Sundance Film Festival, transforming Rodriguez into a legend for a generation of aspiring directors.