McKinsey Quarterly

Making Sense Of Broadband


The technology�s rapid spread will affect the market structures of many industries. Be prepared! So many broadband providers disappeared after the dot-com boom that casual observers might think broadband itself has met with indifference from Internet users. Nothing could be further from the truth; in fact it has enjoyed striking growth throughout the world over the past three years. This expansion has implications not only for providers of broadband access and content but also for companies beyond the telecommunications and media sectors.