"Most disturbing to the networks is an apparent complete disappearance of young male viewers, a segment coveted by advertisers. Nielsen reports a 12 percent viewership decline among men 18-34, and a more worrisome 20 percent drop among men 18-24. Nielsen's evaluating a variety of explanations for this precipitous drop. According to The Times, high on the list of possibilities are increases in video game play and DVD viewing."
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