Web Redesigns for the Holidays

"After any redesign, Mr. George said, companies typically see a drop in conversion rates as consumers become familiar with the new setup. 'But in the week and a half we've been live with the new site, we're not seeing that,' he said. 'And we're absolutely getting more interest and traffic to key areas we were trying to emphasize'' - like the home wireless installations - 'and the conversion in those parts has increased noticeably.'"