"Grand visions aside, how sound is Google's business model in the face of its partners turning into possible competitors? While Google still powers portal giant Yahoo's Internet search results, Yahoo's acquisitions of Inktomi (search technology) and Overture (paid search listings) signal a coming change in strategy. Even Amazon has entered the fray, announcing the creation of a new group to work on achieving best-in-class shopping search tools, which could put it in competition with Google's 'Froogle' product finder as well as Yahoo's Search Products function."
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