An online-gaming innovator talks about technical challenges in his virtual world

"An online game or a community on the Web develops a culture that is set by the initial group of people in the community. The way people interact in There is much different from an online game. You will often find somebody who will be very happy to show you around or loan you his or her dune buggy or HoverBoard so you can fly around and decide if you want one for yourself. There's a community spirit. I think that is probably the largest influence on user-created content. It is actually the community of the people. It's not something technical. "