Web Services: RSS on Steroids

"The most dramatic impact Web services is having in the marketing world is among the ranks of affiliate marketers. Amazon.com's affiliate program is widely acknowledged as one of the best, and the company is diving into Web services in a big way. As an example of what's possible, Jeff Barr, Web services evangelist at Amazon.com, points to PsychicBrad.com. 'With Web services, the dream is to allow it to be simplified,' said Godfrey Baker, group director of engineering at Organic. 'As a technology enabler, I think it's going to end up doing things that no one ever envisioned.'"