How "The Passion" Played Online

"There's certainly no question that the film's distributors have masterfully used the online medium to promote 'The Passion.' Can you harness that kind of viral marketing power for your company or product? It's unlikely you'll achieve the kind of success this film has seen unless you've already got a deeply involved fan base. But, at the risk of being irreverent, I can think of a few brands that inspire religious-like fervor. Major League Baseball is one. Apple is another. How about Volkswagen's Beetle or BMW's Mini Cooper? Put your thinking caps on, tap into your fans' passion for your product, and let them evangelize for you."