In Searching We Trust

"It's more like the new kabbalah. With an estimated 200 million searches logged daily, Google, the most popular Internet search engine, 'has a near-religious quality in the minds of many users,' said Joseph Janes, an associate professor at the University of Washington in Seattle who taught a graduate seminar on Google this semester. 'A few years ago, you would have talked to a trusted friend about arthritis or where to send your kids to college or where to go on vacation. Now we turn to Google.'"