Everyone is an editor

"Inviting the community to participate in such a project has its risks, of course. Thanks to developments outside the Wikipedia community, the project has seen its media profile surge in recent weeks. The episode started when anti-Semitic Internet users pulled off the agitprop technique known as 'Google-bombing' -- repeatedly linking the word 'Jew' on Web pages to the Web site JewWatch.com, a site that bills itself as 'Keeping a Close Watch on Jewish Communities & Organizations Worldwide.' When the tactic propelled JewWatch to the top of Google search rankings, outraged bloggers, led by the site Remove JewWatch.com, responded by linking the word 'Jew' to the Wikipedia entry."