Should Broadband Providers Offer Content?

"Apparently, the talk of a recent broadband conference was on how broadband providers needed to focus on charging for 'premium' content to expand their business, which seems to miss the point (once again) of broadband services. The content that draws people is already out there, and bundling it with an internet connection only serves to add one more mouth to feed out of a small pie - and doesn't help anyone make much money. When broadband providers look at providing content, they immediately fall back into the 'broadcast' mindset, where users are passive consumers of content that is pushed to them. That's not what people use the internet for. They use it for interactive services (such as email, web surfing, VoIP and file sharing), where they get to choose the content and what they do with it."