Build Analytics into Your CMS

"But in my experience, the majority of CMS customers don't really need "world-class" when it comes to web analytics applications, and they can obtain a whole range of other functions that actually do help them with their business from a built-in solution. Furthermore, just because a CMS solution has a built-in web analytics module doesn't mean that customers need to turn it on - for those few cases where a more sophisticated tool is truly warranted, engineers can still integrate a higher end solution."