Women and the Web

"The Real Women. Digital World. Research revealed that the landscape of the women's daytime audience has changed dramatically over the last 30 years, as more women have entered the workforce. According to the research, women rely on the Internet to manage all facets of their work, family and social lives. Women indicated that their total time spent on individual activities in one day added up to 38 hours of activity inside a 24-hour day. The Internet has enabled women to multi-task while facing this 38-hour day and has become a central fixture within their lives. Despite the increased time at work and online, one-quarter of the women surveyed are actually spending more time with their family than they were a year ago. The women surveyed indicated one reason the work-life balance seems to be shifting in a positive direction is the efficiency and empowerment that the Internet affords them."