More Newspapers Sending Readers Elsewhere Via Registrations

"Assuming that your newspapers' site is so special that people will want to cough up all sorts of personal info in exchange for access is an increasingly risky bet - but more and more sites are taking it, believing (incorrectly) that by doing this they'll get better info for their advertisers. This is wrong, of course. First off, by putting up any barrier, they're scaring off a good number of potential readers who have plenty of other places they can go to get similar stories."