Time For Newspapers To Embrace The Mobile Opportunity

"Most importantly, the report really seems to push the idea that the mobile world is different. Having newspapers move into the mobile world is about much more than a new delivery channel for the news. It makes the news process more of a two way street. It lets readers communicate back to the news organizations, it allows for customization (based on users, locations, and plenty of other variables) and it even gives advertisers a more targeted audience. Finally, it can cut down on distribution and workflow costs."