Stand to attention

"Two things strike me. He mentions playlists as replacing the CD, and allieviating the constant decision of what track to play next. To me playlists are interesting because they are what directs your attention. I believe there is money in attention. Lots of money. I've written before that the only money in traditional telephony (without the addition of new presence etc. features) is in managing the ring and interrupting the user's attention. To me, the playlist is the thing for sale in a music store - the music comes for free. Indeed, if you're a really cool person, you can sell your playlist. This is, in effect, what a DJ does."