The Long Tail

"Fantastic article in Wired by Chris Anderson titled The Long Tail. You MUST read it. Physical distribution limits the number of titles of books, music, DVDs that can be stocked. He explains that online sales show that the market size of stuff below the break even threshold for physical distribution is often larger than the market for the 'hits' that make it into stores. He calls this 'The Long Tail'. We can essentially double the market for most content by figuring out ways to help people find the stuff they are looking for in the long tail and deliver it online."