RSS advertising

"This really goes to show how quickly things can change in the on-line world. Two years ago RSS was still under the radar for most publishers. One year ago nobody was talking about advertising in RSS feeds. They were often just headlines and excerpts--teaser content used to get traffic back to your site. But with RSS really gaining steam this year, everyone's looking for ways to work ads into feeds. Keep an eye on this one. I expect to see a lot of rapid innovation in the next year from all over the industry. Entirely new companies have already popped up in this market. And at this point the technology, the business model, and even the ad formats are up for grabs right now."