"Still, optimism abounds among its backers. "This whole industry is going through a transition," says Anand Rajaraman, founder of venture firm Cambrian Ventures, which participated in Mobissimo's seed round. Rajaraman's bet is that a broader, more
ubiquitous search tool will prevail in travel, vs. merchant sites of today that offer fewer possibilities and handle everything from billing to customer service. "It's not the right industry for merchants to dominate," says Rajaraman."
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