Can blogs work as a marketing tool for any company, product or service? It would not surprise me, and I think most people do not yet understand the value blogs can bring in building a real relationship with your customers. Microsoft is a leading the way...
"His blog communicates that Microsoft isn't some faceless giant who doesn't give a fuck about its customers. It's a company full of people who are passionate about trying to make better products and cool services for customers they respect. They pay Scoble less than $100,000 a year (he's blogged about that) and he does a day job too. If you had a $100,000 total marketing budget, you couldn't even get an advertising agency to buy you lunch, let alone work with you."
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