woensdag 24 november 2004

Narrowing the search

Nice CNET article that discusses the impossibility of personalized search. Some of the arguments are also true for personalizaton in general. I still can't believe how much money is being wasted in that area.


"Which approach is best? The best personalization is done by individuals themselves. Software or even other people can only guess--usually poorly--a person's interest. The next advances in search technology will acknowledge this limitation and make it easy for people to act on their interests of the moment--which only they can recognize. "

3 opmerkingen:

  1. Right on the spot! Though, I believe in most cases Amazon's recommendation engine still is a valuable tool in most instances.

    www.vivisimo.nl is a nice clustering engine. The visual style can be seen at www.kartoo.com.

    Yuri

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  2. There's definitely a lot of value in personalization. If done right, for the right reasons. I don't think the author disagrees with that, he even gives Amazon as an example I believe.

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  3. http://www.wired.com/news/technology/0,1282,65840,00.html?tw=wn_tophead_3

    This might be of interest related to the topic of clustered search engines.

    Yuri

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