So true...
"There are just a few problems. First, mobile operators know very little about being in the media business -- and it's not as simple as it may seem. As long-standing media companies have been discovering over the past five years, technology is creating a fundamental shift in the way people experience content -- whether by making it much more interactive or by figuring out ways around paying. However, the mobile operators who are betting on content seem to assume that the same factors won't apply in the mobile world, and that it can be kept in a pre-Internet mentality. That doesn't work because the very customers they're targeting are quite used to an Internet world where the rules concerning content are changing very rapidly."
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