This is a wise thought by Joi Ito, people in the (digital) content distribution business should take it very seriously. And also the people that produce content while letting others distribute it...
"Also, I'm not against businesses making money. I just believe that the cost of marketing is going to increase and the cost of delivery is going to decrease as the Net gets stronger and mass media gets weaker. In a world where discovery is more important than delivery, it's the people who find, remix and direct attention to old stuff that should be rewarded, not the people who deliver it or sit on it waiting for someone to show up."
The 20-80 rule is becoming increasingly outdated. This combined with the rise of recommendation engines with an eye for less popular but related items implies a whole new ball game. And this combined with the rise of Generation Content or C and the increasing demand for less commercial, independent content creates a new marketplace for content around the world.
BeantwoordenVerwijderenMy feedback on the above quote is that the cost of marketing does not necessarily increase in a more crowded content space. See the rise of viral marketing, RSS and recommendation engines with options for less popular content. I agree with the point that delivery is becoming less important and that the new value chains will have a favorite position for discovers and remixers.....
Yuri