I very much agree with this notion, it's almost strange to see how long it takes certain industries to understand it however. It's not like nobody has been telling them....
"The feedreader, I suspect, is becoming the browser 2.0. This is hugely important, but little discussed. Because someone else has control of your browsing,the value equation gets flipped on it's head. Now, the point of this is not that they can do evil with it. If they do evil with it, you'll switch, because evil is costly."
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