SMS is eigenlijk niet meer weg te denken, maar toch gaat het niet lang meer duren voordat instant messaging op de mobiele telefoon een belangrijk deel van het huidige SMS verkeer gaat vervangen. Slimme telco's zouden middels aanpassingen in hun prijsmodel het leven van SMS (inkomsten) echter kunnen verlengen.
"One way to avoid this threat is to move further towards offering flat-rate pricing that includes messaging. In doing so, the messaging part is looked up on as being "free," and there's less incentive to look for messaging alternatives. Another, is to focus more on developing SMS as a platform for additional applications and services. This is already starting with various premium SMS offerings, but it needs to go further to differentiate SMS as a platform from basic text messaging. Either way, though, operators who think their SMS revenue is secure probably need to start thinking again."
Geen opmerkingen:
Een reactie posten