25% of all Koreans have participated in a Kart Rider race at least once. Fascinating, as is the game's revenue model.
"Kart Rider's online store offers more than 100 digital items such as special $1 paint jobs and tools like 40¢ balloons that can protect a player's car by lifting it above the track when an opponent launches a missile (90¢). The most expensive car will set you back $9.80 (it handles a bit better than one costing $1.50)."
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