Ik heb helaas teveel marketeers ontmoet die verbazend genoeg niet echt geinteresseerd zijn in het leren kennen en begrijpen van hun klanten. En dat is niet omdat 't zo lastig is.
"In fact, blogs may be grabbing all the media headlines, but online communities like FlyerTalk are wielding a different kind of influence in the corporate world, providing instant feedback from those critics who marketers have called influencers. Just by logging on, companies can study, learn from and even respond to the cacophony of opinions about what they are doing wrong and what they are doing right without spending a dime on focus groups or market research."
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