There's a very interesting observation and reasoning behind the quote below. It's too much to summarize, go read it yourself...;-)
"The beauty of the Internet is that it connects people. The value is in the other people. If we start to believe that the Internet itself is an entity that has something to say, we're devaluing those people and making ourselves into idiots."
zondag 30 juli 2006
Geloof in internet maakt ons dom
Er zit een zeer interessante observatie en redenatie achter onderstaande quote. Het is te veel om even samen te vatten, dus vooral zelf lezen...;-)
"The beauty of the Internet is that it connects people. The value is in the other people. If we start to believe that the Internet itself is an entity that has something to say, we're devaluing those people and making ourselves into idiots."
"The beauty of the Internet is that it connects people. The value is in the other people. If we start to believe that the Internet itself is an entity that has something to say, we're devaluing those people and making ourselves into idiots."
The meaning of Windows Live
Getting Ray Ozzie to work for Microsoft has had a refreshing and enlightening effect, inside and outside of Seattle. First we had the leaked memo's and his interesting weblog, and last week he explained the Windows Live vision. Microsoft has invited me to come over to Seattle in August and I will meet a lot of Windows Live people there. The strategic direction feels right, will be exciting to see (and help) it become reality....
"But we're in a new era, an era in which the Internet is at the center of so much of what we do now with our PCs. And it's important to start then from a different vantage point. So instead, we start with the Internet service. Even in cases where the experience is best delivered by writing applications for the PC, when considering the overall user experience that we're trying to achieve, we now start with a service-centric perspective. We frame the question, How can we best accomplish the experience we want taking advantage of the ability of centralized services to enable seamless end-to-end experiences for the user? We know that a centralized service can be a great place to store or cache things so they can be accessed anywhere on the Net, and to organize things and share things with others. So in our case, we consider what can be done for the user by assuming the presence of a new service infrastructure that does such things, a set of centralized services that in our case we call Windows Live. The services offered up by the Windows Live platform are available to Web sites and also to client applications and also to mobile applications. And this is key to our strategy. Because it's our aspiration to create seamless Web, desktop and mobile experiences for all activities relevant to users and customers in all our markets. And our model for doing so is to use our Windows Live services platform as an experience hub, and to use the PC, the browser and mobile devices as different experience-delivery mechanisms for the value we aspire to deliver."
"But we're in a new era, an era in which the Internet is at the center of so much of what we do now with our PCs. And it's important to start then from a different vantage point. So instead, we start with the Internet service. Even in cases where the experience is best delivered by writing applications for the PC, when considering the overall user experience that we're trying to achieve, we now start with a service-centric perspective. We frame the question, How can we best accomplish the experience we want taking advantage of the ability of centralized services to enable seamless end-to-end experiences for the user? We know that a centralized service can be a great place to store or cache things so they can be accessed anywhere on the Net, and to organize things and share things with others. So in our case, we consider what can be done for the user by assuming the presence of a new service infrastructure that does such things, a set of centralized services that in our case we call Windows Live. The services offered up by the Windows Live platform are available to Web sites and also to client applications and also to mobile applications. And this is key to our strategy. Because it's our aspiration to create seamless Web, desktop and mobile experiences for all activities relevant to users and customers in all our markets. And our model for doing so is to use our Windows Live services platform as an experience hub, and to use the PC, the browser and mobile devices as different experience-delivery mechanisms for the value we aspire to deliver."
De betekenis van Windows Live
Het aantrekken van Ray Ozzie door Microsoft heeft een verhelderende en verfrissende uitwerking gehad, zowel binnen als buiten Seattle. Eerder waren er de gelekte memo's en zijn interessante weblog, deze week legt hij uit wat Windows Live nu eigenlijk is. In Augustus ben ik op uitnodiging van Microsoft een paar dagen in Seattle en zal daar een hoop Windows Live mensen ontmoeten. De strategische richting lijkt me de juiste, erg benieuwd naar de concrete invulling...
"But we're in a new era, an era in which the Internet is at the center of so much of what we do now with our PCs. And it's important to start then from a different vantage point. So instead, we start with the Internet service. Even in cases where the experience is best delivered by writing applications for the PC, when considering the overall user experience that we're trying to achieve, we now start with a service-centric perspective. We frame the question, How can we best accomplish the experience we want taking advantage of the ability of centralized services to enable seamless end-to-end experiences for the user? We know that a centralized service can be a great place to store or cache things so they can be accessed anywhere on the Net, and to organize things and share things with others. So in our case, we consider what can be done for the user by assuming the presence of a new service infrastructure that does such things, a set of centralized services that in our case we call Windows Live. The services offered up by the Windows Live platform are available to Web sites and also to client applications and also to mobile applications. And this is key to our strategy. Because it's our aspiration to create seamless Web, desktop and mobile experiences for all activities relevant to users and customers in all our markets. And our model for doing so is to use our Windows Live services platform as an experience hub, and to use the PC, the browser and mobile devices as different experience-delivery mechanisms for the value we aspire to deliver."
"But we're in a new era, an era in which the Internet is at the center of so much of what we do now with our PCs. And it's important to start then from a different vantage point. So instead, we start with the Internet service. Even in cases where the experience is best delivered by writing applications for the PC, when considering the overall user experience that we're trying to achieve, we now start with a service-centric perspective. We frame the question, How can we best accomplish the experience we want taking advantage of the ability of centralized services to enable seamless end-to-end experiences for the user? We know that a centralized service can be a great place to store or cache things so they can be accessed anywhere on the Net, and to organize things and share things with others. So in our case, we consider what can be done for the user by assuming the presence of a new service infrastructure that does such things, a set of centralized services that in our case we call Windows Live. The services offered up by the Windows Live platform are available to Web sites and also to client applications and also to mobile applications. And this is key to our strategy. Because it's our aspiration to create seamless Web, desktop and mobile experiences for all activities relevant to users and customers in all our markets. And our model for doing so is to use our Windows Live services platform as an experience hub, and to use the PC, the browser and mobile devices as different experience-delivery mechanisms for the value we aspire to deliver."
vrijdag 28 juli 2006
Goed zo NS
En dat meen ik.
De Nederlandse blogosfeer roept bij monde van Jeroen Mirck op Adfoblog dat Joost Ravoo, communicatiemanager van de Nederlandse Spoorwegen, alles fout heeft gedaan. Dezelfde blogosfeer die altijd maar zegt dat de corporates meer moeten bloggen, dat ze de Cluetrain Manifesto moeten lezen, en dat ze Naked Conversations mee op vakantie moeten nemen. De beste stuurlui....
Prima wanneer Joost z'n stijl niet de jouwe is, maar verder moet je dit soort dingen juist aanmoedigen. En ik hoop dat de NS Joost laat zitten. Dit kan de NS uiteindelijk veel meer opleveren dan het kost. Elke organisatie die nu als eerste leert wat wel en niet werkt KAN hier uiteindelijk de vruchten van plukken. Het zou erg jammer zijn als de NS op basis van deze ervaring beslist om niet (meer) te 'participeren in de conversatie'.
Het gaat er uiteindelijk niet om of dit een klassieker in de communicatieopleidingen gaat worden, het gaat er om dat de NS een eerste (pijnlijke) stap neemt op weg naar een betere manier van omgaan met haar klanten. En dat moet ik een hoop andere adverteerders nog zien doen. Die praten vooralsnog vooral over het al dan niet plaatsen van banners op de plekken waar de conversatie (zonder hun participatie) plaats heeft.
De Nederlandse blogosfeer roept bij monde van Jeroen Mirck op Adfoblog dat Joost Ravoo, communicatiemanager van de Nederlandse Spoorwegen, alles fout heeft gedaan. Dezelfde blogosfeer die altijd maar zegt dat de corporates meer moeten bloggen, dat ze de Cluetrain Manifesto moeten lezen, en dat ze Naked Conversations mee op vakantie moeten nemen. De beste stuurlui....
Prima wanneer Joost z'n stijl niet de jouwe is, maar verder moet je dit soort dingen juist aanmoedigen. En ik hoop dat de NS Joost laat zitten. Dit kan de NS uiteindelijk veel meer opleveren dan het kost. Elke organisatie die nu als eerste leert wat wel en niet werkt KAN hier uiteindelijk de vruchten van plukken. Het zou erg jammer zijn als de NS op basis van deze ervaring beslist om niet (meer) te 'participeren in de conversatie'.
Het gaat er uiteindelijk niet om of dit een klassieker in de communicatieopleidingen gaat worden, het gaat er om dat de NS een eerste (pijnlijke) stap neemt op weg naar een betere manier van omgaan met haar klanten. En dat moet ik een hoop andere adverteerders nog zien doen. Die praten vooralsnog vooral over het al dan niet plaatsen van banners op de plekken waar de conversatie (zonder hun participatie) plaats heeft.
No brand control to begin with
A message to 'advertising people' and 'media types' from Jeff Nolan who is attending the AlwaysOn conference. Let's hope they'll get it someday.
"I was part of a panel discussion about corporate blogging and the changing tactics of marketing, and for the life of me I can’t understand why these questions about brand and message control are still floating around… ferchristsakes, you never had control to begin with so get over it. I am also getting tired of hearing about case examples (anecdotal, not full case studies) about how car companies and consumer electronics companies are using blogs to facilitate product development and target audiences. At least we’re still not using the Kryptonite Lock story… we’ve moved onto Dell exploding laptops."
"I was part of a panel discussion about corporate blogging and the changing tactics of marketing, and for the life of me I can’t understand why these questions about brand and message control are still floating around… ferchristsakes, you never had control to begin with so get over it. I am also getting tired of hearing about case examples (anecdotal, not full case studies) about how car companies and consumer electronics companies are using blogs to facilitate product development and target audiences. At least we’re still not using the Kryptonite Lock story… we’ve moved onto Dell exploding laptops."
Gepercipieerde controle over het merk
Een berichtje aan de 'advertising people' en 'media types', afkomstig van Jeff Nolan die de AlwaysOn conferentie bijwoont. Laten we hopen dat het aankomt...
"I was part of a panel discussion about corporate blogging and the changing tactics of marketing, and for the life of me I can’t understand why these questions about brand and message control are still floating around… ferchristsakes, you never had control to begin with so get over it. I am also getting tired of hearing about case examples (anecdotal, not full case studies) about how car companies and consumer electronics companies are using blogs to facilitate product development and target audiences. At least we’re still not using the Kryptonite Lock story… we’ve moved onto Dell exploding laptops."
"I was part of a panel discussion about corporate blogging and the changing tactics of marketing, and for the life of me I can’t understand why these questions about brand and message control are still floating around… ferchristsakes, you never had control to begin with so get over it. I am also getting tired of hearing about case examples (anecdotal, not full case studies) about how car companies and consumer electronics companies are using blogs to facilitate product development and target audiences. At least we’re still not using the Kryptonite Lock story… we’ve moved onto Dell exploding laptops."
woensdag 26 juli 2006
Nog maar eens over TomTom
Het gaat nog wel eventjes duren, maar de winst en beurswaarde van TomTom gaan een fractie worden van wat deze nu zijn. Ik heb dat al eens eerder gezegd en dat leidde tot veel discussie en een paar dagen later zelfs tot nog meer discussie.
De Volkskrant heeft vandaag een artikel over de ‘Domme’ TomTom (die) files (gaat) meten met mobieltje in auto. Ik heb net zelf een TomTom gekocht en ik ga zeker blij zijn met die feature, maar ik denk niet dat het model van TomTom (acquisities, verticale integratie, gesloten platform) uiteindelijk het juiste is. Dit nieuwsbericht over een nieuwe Google Maps functionaliteit is daar wat mij betreft een bewijs voor. Er zijn nu nog vele voordelen aan het gebruik van TomTom (zoals de gebruiksgemak en stabiliteit), maar deze (en nog veel meer) zullen langzamerhand tegen veel lagere kosten op andere manieren beschikbaar komen voor iedereen met een display in de auto.
"Mobiele telefoons staan voortdurend in contact met de zendmasten van de gsm-aanbieders. Door te meten hoeveel toestellen zich op een bepaald wegvlak bevinden – en vooral: hoe snel ze zich daar ‘voortbewegen’ – kan een redelijk goede inschatting worden gemaakt van de verkeersdrukte. ‘Combineer dat met historische informatie over een weg – files verschillen niet zo veel van dag tot dag – en TomTom kan bepalen hoe handig het is om bepaalde wegen wel of niet in je route op te nemen’, aldus Goddijn. Wat TomTom voor ogen staat, is niet nieuw. De afgelopen jaren zijn er door automatiseerder LogicaCMG al proeven gehouden met mobiele verkeersinformatie in Noord-Brabant en Zuid-Holland. De technologie is ontwikkeld door Applied Generics, een Schots bedrijf met achttien werknemers dat in januari door TomTom voor een onbekende som werd ingelijfd."
De Volkskrant heeft vandaag een artikel over de ‘Domme’ TomTom (die) files (gaat) meten met mobieltje in auto. Ik heb net zelf een TomTom gekocht en ik ga zeker blij zijn met die feature, maar ik denk niet dat het model van TomTom (acquisities, verticale integratie, gesloten platform) uiteindelijk het juiste is. Dit nieuwsbericht over een nieuwe Google Maps functionaliteit is daar wat mij betreft een bewijs voor. Er zijn nu nog vele voordelen aan het gebruik van TomTom (zoals de gebruiksgemak en stabiliteit), maar deze (en nog veel meer) zullen langzamerhand tegen veel lagere kosten op andere manieren beschikbaar komen voor iedereen met een display in de auto.
"Mobiele telefoons staan voortdurend in contact met de zendmasten van de gsm-aanbieders. Door te meten hoeveel toestellen zich op een bepaald wegvlak bevinden – en vooral: hoe snel ze zich daar ‘voortbewegen’ – kan een redelijk goede inschatting worden gemaakt van de verkeersdrukte. ‘Combineer dat met historische informatie over een weg – files verschillen niet zo veel van dag tot dag – en TomTom kan bepalen hoe handig het is om bepaalde wegen wel of niet in je route op te nemen’, aldus Goddijn. Wat TomTom voor ogen staat, is niet nieuw. De afgelopen jaren zijn er door automatiseerder LogicaCMG al proeven gehouden met mobiele verkeersinformatie in Noord-Brabant en Zuid-Holland. De technologie is ontwikkeld door Applied Generics, een Schots bedrijf met achttien werknemers dat in januari door TomTom voor een onbekende som werd ingelijfd."
maandag 24 juli 2006
Misverstand over bloggen(?)
Frank heeft een aantal bloggers gevraagd om aan te geven wat de grote misverstanden over bloggen zijn. Ik merk steeds vaker dat er op een generieke manier gesproken wordt over bloggen. Het grootste misverstand is wat mij betreft dan ook dat er een musverstand zou zijn. Je kunt niet over bloggen in algemene zin praten, de toepassingen zijn net zo verschillend als dat er aantallen blogs zijn. Het enige niveau waarop het wel kan is misschien meer technisch aangezien daar de basis ligt voor het succes van nagenoeg alle blogs. Het feit dat publiceren en delen van informatie zo makkelijk geworden is. Maar of daar veel misverstanden over bestaan vraag ik me af...
vrijdag 21 juli 2006
Building long tail relationships
John Hagel has some interesting thoughts on Chris Anderson's Long Tail book. This specific quote is intriguing, need some more time to think about that...
"I am also a bit more skeptical than Chris appears to be about advertising as a sustainable business model for many media companies over the longer term. It’s a topic for another blog posting, but the very efficiency of advertising aggregators like Google in making it possible to sell “tens of millions of unique ads” will over time just contribute to the growing clutter as more and more options compete for our limited attention. The increasing current focus on intention and transactions in online advertising, while understandable, distracts from the real opportunity: to build deep and sustaining relationships."
"I am also a bit more skeptical than Chris appears to be about advertising as a sustainable business model for many media companies over the longer term. It’s a topic for another blog posting, but the very efficiency of advertising aggregators like Google in making it possible to sell “tens of millions of unique ads” will over time just contribute to the growing clutter as more and more options compete for our limited attention. The increasing current focus on intention and transactions in online advertising, while understandable, distracts from the real opportunity: to build deep and sustaining relationships."
Klantrelaties en de Long Tail
John Hagel heeft een aantal interessante gedachten over Chris Anderson's Long Tail boek. Deze quote vond ik intrigerend, maar heb nog wat tijd nodig om er goed over na te denken...
"I am also a bit more skeptical than Chris appears to be about advertising as a sustainable business model for many media companies over the longer term. It’s a topic for another blog posting, but the very efficiency of advertising aggregators like Google in making it possible to sell “tens of millions of unique ads” will over time just contribute to the growing clutter as more and more options compete for our limited attention. The increasing current focus on intention and transactions in online advertising, while understandable, distracts from the real opportunity: to build deep and sustaining relationships."
"I am also a bit more skeptical than Chris appears to be about advertising as a sustainable business model for many media companies over the longer term. It’s a topic for another blog posting, but the very efficiency of advertising aggregators like Google in making it possible to sell “tens of millions of unique ads” will over time just contribute to the growing clutter as more and more options compete for our limited attention. The increasing current focus on intention and transactions in online advertising, while understandable, distracts from the real opportunity: to build deep and sustaining relationships."
woensdag 19 juli 2006
The crowdsourcing loophole
Jason Calacanis will share the revenues from his user generated content services (i.e. Netscape) with its most active users. And with all these services, the most active users create most of the monetizable value.
"The concept of "free" content producers, which I think WIRED called crowdsourcing, is going to be a short-lived joke. A loophole in the content business that will be closed by savvy startups which identify the top 5% of the audience and buy their time."
"The concept of "free" content producers, which I think WIRED called crowdsourcing, is going to be a short-lived joke. A loophole in the content business that will be closed by savvy startups which identify the top 5% of the audience and buy their time."
Crowdsourcing winsten worden gedeeld
Jason Calacanis gaat de inkomsten uit zijn 'user generated content' diensten (Netscape) delen met de meest actieve gebruikers. En zoals met al dit soort diensten, de meest actieve gebruikers genereren veruit de meeste waarde.
"The concept of "free" content producers, which I think WIRED called crowdsourcing, is going to be a short-lived joke. A loophole in the content business that will be closed by savvy startups which identify the top 5% of the audience and buy their time."
"The concept of "free" content producers, which I think WIRED called crowdsourcing, is going to be a short-lived joke. A loophole in the content business that will be closed by savvy startups which identify the top 5% of the audience and buy their time."
woensdag 12 juli 2006
Pandora’s box of services
Saleforce.com CEO Marc Benioff tells his employees, and us, that the world won't be waiting for Microsoft and that software as service applications that will make up "The Business Web" will come from everywhere and everyone. But it won't be easy says Phil Wainewright, "because of the the semantic minefield that most SOA projects get bogged down in".
"It will not be dominated by any one particular company or application or geography. The reason is that The Business Web will be best known for its ability to easily create composite applications, or what is now popularly known as “mash-ups.” Made popular on consumer sites such as www.housingmaps.com, a mash-up driven by Google maps and craigslist.org, or www.bikramfinder.com, a mash-up driven by salesforce.com and Google maps, the point is simple: the future of business applications is multiple, heterogeneous applications talking to each other and sharing data."
"It will not be dominated by any one particular company or application or geography. The reason is that The Business Web will be best known for its ability to easily create composite applications, or what is now popularly known as “mash-ups.” Made popular on consumer sites such as www.housingmaps.com, a mash-up driven by Google maps and craigslist.org, or www.bikramfinder.com, a mash-up driven by salesforce.com and Google maps, the point is simple: the future of business applications is multiple, heterogeneous applications talking to each other and sharing data."
Personal engagement factor
Fred Wilson highlights the most important part of Robert Young's interesting thoughts on the "Rise of the Socially-Integrated Media Empire". It's pretty obvious, but may be not (yet) to everyone...
"But just as the Internet was not a subset of AOL, social media will not become a subset of traditional media. In fact, social media will increasingly begin to compete directly with traditional media consumption. Yes, it is true that the media output produced and distributed by the audience itself will generally be of lower production value and quality. Even so, they will prove highly competitive to Hollywood products, as the personal engagement factor inherent in personal media outweighs any loss of production value."
"But just as the Internet was not a subset of AOL, social media will not become a subset of traditional media. In fact, social media will increasingly begin to compete directly with traditional media consumption. Yes, it is true that the media output produced and distributed by the audience itself will generally be of lower production value and quality. Even so, they will prove highly competitive to Hollywood products, as the personal engagement factor inherent in personal media outweighs any loss of production value."
Pandora’s doos van software als service
Saleforce.com CEO Marc Benioff vertelt zijn werknemers, en daarmee ook ons, dat de wereld niet zal wachten op Microsoft en dat de software als service applicaties die gezamenlijk "The Business Web" zullen vormen van iedereen en overal zullen komen. Al zal dat niet makkelijk gaan zegt Phil Wainewright, "because of the the semantic minefield that most SOA projects get bogged down in".
"It will not be dominated by any one particular company or application or geography. The reason is that The Business Web will be best known for its ability to easily create composite applications, or what is now popularly known as “mash-ups.” Made popular on consumer sites such as www.housingmaps.com, a mash-up driven by Google maps and craigslist.org, or www.bikramfinder.com, a mash-up driven by salesforce.com and Google maps, the point is simple: the future of business applications is multiple, heterogeneous applications talking to each other and sharing data."
"It will not be dominated by any one particular company or application or geography. The reason is that The Business Web will be best known for its ability to easily create composite applications, or what is now popularly known as “mash-ups.” Made popular on consumer sites such as www.housingmaps.com, a mash-up driven by Google maps and craigslist.org, or www.bikramfinder.com, a mash-up driven by salesforce.com and Google maps, the point is simple: the future of business applications is multiple, heterogeneous applications talking to each other and sharing data."
De persoonlijke betrokkenheid factor
Fred Wilson benadrukt een belangrijk onderdeel van Robert Young's interessante gedachten over de "Rise of the Socially-Integrated Media Empire". Het ligt allemaal best voor de hand, maar kennelijk (nog) niet voor iedereen...
"But just as the Internet was not a subset of AOL, social media will not become a subset of traditional media. In fact, social media will increasingly begin to compete directly with traditional media consumption. Yes, it is true that the media output produced and distributed by the audience itself will generally be of lower production value and quality. Even so, they will prove highly competitive to Hollywood products, as the personal engagement factor inherent in personal media outweighs any loss of production value."
"But just as the Internet was not a subset of AOL, social media will not become a subset of traditional media. In fact, social media will increasingly begin to compete directly with traditional media consumption. Yes, it is true that the media output produced and distributed by the audience itself will generally be of lower production value and quality. Even so, they will prove highly competitive to Hollywood products, as the personal engagement factor inherent in personal media outweighs any loss of production value."
maandag 10 juli 2006
De marketing machine
Vorige week schreef ik al een stukje op Adfoblog over het feit dat internet advertising nog steeds zo inefficient is, maar dat er op dat vlak wel veel geinnoveerd wordt. The Economist heeft een mooi artikel over dit onderwerp en geeft daarin ook nog eens aan waarom Google's introductie van Checkout zo belangrijk is.
"An airline, say, that advertises on Snap's search results would pay not when a consumer clicks on its link but only when he buys a ticket. Google, which is researching almost all conceivable advertising methods, also has plans for CPA. Its new Google Checkout, an online payments system set up to rival eBay's PayPal, will allow Google to know more about how many users who click on one of its advertisements subsequently go on to complete a purchase."
"An airline, say, that advertises on Snap's search results would pay not when a consumer clicks on its link but only when he buys a ticket. Google, which is researching almost all conceivable advertising methods, also has plans for CPA. Its new Google Checkout, an online payments system set up to rival eBay's PayPal, will allow Google to know more about how many users who click on one of its advertisements subsequently go on to complete a purchase."
vrijdag 7 juli 2006
No enterprise mashups
Worth thinking about....
"That's why it's a delusion to imagine that Web 2.0 mashups can solve longstanding enterprise integration problems as easily as creating a mapping mashup. Mashups that rely on core, culturally defined and universally agreed informal data structures like names and addresses are misleading outliers. They mask the true difficulty at the heart of the integration problem: "The semantic challenge is what people will come up against," warns Foody. Mashups are a great stimulus to innovation, but they haven't actually made it any easier to link specific items of information from one system to another. They've just made it look easier because they've all homed in on the few information types that already enshrine some form of pre-existing semantic structure."
"That's why it's a delusion to imagine that Web 2.0 mashups can solve longstanding enterprise integration problems as easily as creating a mapping mashup. Mashups that rely on core, culturally defined and universally agreed informal data structures like names and addresses are misleading outliers. They mask the true difficulty at the heart of the integration problem: "The semantic challenge is what people will come up against," warns Foody. Mashups are a great stimulus to innovation, but they haven't actually made it any easier to link specific items of information from one system to another. They've just made it look easier because they've all homed in on the few information types that already enshrine some form of pre-existing semantic structure."
Geen enterprise mashups
De moeite waarde om eens over na te denken....
"That's why it's a delusion to imagine that Web 2.0 mashups can solve longstanding enterprise integration problems as easily as creating a mapping mashup. Mashups that rely on core, culturally defined and universally agreed informal data structures like names and addresses are misleading outliers. They mask the true difficulty at the heart of the integration problem: "The semantic challenge is what people will come up against," warns Foody. Mashups are a great stimulus to innovation, but they haven't actually made it any easier to link specific items of information from one system to another. They've just made it look easier because they've all homed in on the few information types that already enshrine some form of pre-existing semantic structure."
"That's why it's a delusion to imagine that Web 2.0 mashups can solve longstanding enterprise integration problems as easily as creating a mapping mashup. Mashups that rely on core, culturally defined and universally agreed informal data structures like names and addresses are misleading outliers. They mask the true difficulty at the heart of the integration problem: "The semantic challenge is what people will come up against," warns Foody. Mashups are a great stimulus to innovation, but they haven't actually made it any easier to link specific items of information from one system to another. They've just made it look easier because they've all homed in on the few information types that already enshrine some form of pre-existing semantic structure."
maandag 3 juli 2006
Communities en produktontwikkeling
De gedachte achter het nieuwe bureau Favela Fabric is wat mij betreft erg goed, het beter betrekken van klanten in het produktontwikkelingsproces. Nou gebeurt dat natuurlijk altijd al wel (marktonderzoek, testen, etc), maar het web heeft veel nieuwe manieren opgeleverd om het te organiseren. Met of zonder medewerking van de fabrikant zelf. Het is af en toe verbazend om te zien dat veel bedrijven zich nu niet beseffen hoeveel er geleerd kan worden van (en via) communities van klanten op het web, en een bureau als Favela Fabric kan daar veel toegevoegde waarde leveren. Al hoop ik dat marketeers zich snel gaan beseffen hoe belangrijk dit is en dat er meer bij komt kijken dan het inhuren van hulp van buitenaf...
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