De brug van online naar offline kopen

Aardig artikel van Reid Hoffman (oprichter LinkedIn en succesvol VC) over de credit card als het nieuwe platform, welke de link kan leggen tussen online en offline (aankoop)gedrag. Nu alle Nederlanders nog even aan de credit card;-)

"For all of the attention focused on online commerce, the market opportunity for “online to offline” commerce is way bigger. Online commerce is now a $200 billion industry, but it’s still small compared to offline transactions. Up to 70% of consumer spending is influenced by Web and mobile research, but over 90% of actual transactions are still conducted in the physical world."